“The appeal of life as a founder to a certain personality is, in essence, because we love to learn, enjoy navigating ebbs and flows, and are broadly resilient and tenacious. But despite what the world sees when a founder succeeds, there are countless indignities, difficult decisions, and uncomfortable truths founders must face on the journey that only mentorship from experience and insight can fully address.
Having a profoundly insightful but approachable counselor who not only empathizes but roundly understands the weight of the work you do each day is not a luxury for a founder, but a bare necessity. Alia is that type of coach: supportive but not indulgent, firm but not pushy. Just as back pain can originate in hip misalignment, so can we as founders focus on the wrong pain points that ultimately steer us off track. Alia is a master at encouraging mindfulness of your North Star — understanding what it is that a founder needs to observe to achieve their goals, and gently directing attention to the areas most in need.
Having an advocate like Alia on your side is truly a secret weapon that can be the difference between early stage burnout and early stage success. When founders have one problem, there are really 11 smaller problems manifesting in that single big issue. I can’t say enough good about her holistic approach; in a fast-moving space where lightening fast coaching sessions to address “one thing” are common, it’s a privilege to work with Alia, who takes inventory of your humanity and views your startup as the intricate web of objectives it is.
As a non-technical founder, my considerations run the gamut, and team politics and dynamics have taken on an added layer of deliberation—and stress. Alia has helped me navigate some truly difficult situations and decisions with a skillful but effortless level of intention and warmth. Life as a tech founder has been the most thrilling yet simultaneously the most demanding undertaking of my life; I’m tremendously grateful to have the advantage of Alia as an ally and sounding board on this journey.”
— Quote Source
“Whatever it is, the way you tell your story online can make all the difference.”
— Quote Source
“Whatever it is, the way you tell your story online can make all the difference.”
— Quote Source